TY  - BOOK
AU  - Johnson,Catherine
TI  - Branding television
T2  - Comedia
SN  - 9780415548434 (pbk.) :
AV  - HE8700.8 .H56 2011
U1  - 791.45 JOH 
PY  - 2011///
CY  - London
PB  - Routledge
KW  - Television broadcasting
KW  - United States
KW  - Great Britain
KW  - Branding (Marketing)
KW  - Media Studies
KW  - eflch
N1  - Includes bibliographical references and index
N2  - This work examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable, digital television, and new media, such as the internet and mobile phone
ER  -