Johnson, Catherine. <br/><br/>
Branding television / 
Catherine Johnson. 
 - London :  Routledge,  2011. 
 - 224 p. ;  24 cm. 
 - Comedia .
 - Comedia. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This work examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable, digital television, and new media, such as the internet and mobile phone. 
<br/><br/><label>ISBN: </label>9780415548434 (pbk.) :  19.99 9780415548427 (hbk.) :  65.00 9780203597033 (ebook) :  No price 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television broadcasting--United States.<br/>Television broadcasting--Great Britain.<br/>Branding (Marketing)--United States.<br/>Branding (Marketing)--Great Britain.<br/>Media Studies.
<br/><br/><label>LC Class. No.: </label>HE8700.8  / .H56 2011 
<br/><br/><label>Dewey Class. No.: </label>791.45 JOH