TY  - BOOK
AU  - Martin,Roger L.
TI  - The design of business: why design thinking is the next competitive advantage 
SN  - 1422177807
AV  - HD53 .M3644 2009
U1  - 658.4063 MAR 
PY  - 2009///
CY  - Boston, Mass.
PB  - Harvard Business
KW  - Creative ability in business
KW  - Lateral thinking
KW  - Creative thinking
KW  - Knowledge management
KW  - Management
N1  - Includes bibliographical references and index
ER  -