Martin, Roger L. <br/><br/>
The design of business :  why design thinking is the next competitive advantage / 
Roger Martin. 
 - Boston, Mass. :  Harvard Business,  c2009. 
 - xiii, 190 p.  ill.;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1422177807  £19.99 9781422177808  £19.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in business<br/>Lateral thinking.<br/>Creative thinking.<br/>Knowledge management<br/>Management
<br/><br/><label>LC Class. No.: </label>HD53  / .M3644 2009 
<br/><br/><label>Dewey Class. No.: </label>658.4063 MAR