TY  - BOOK
AU  - Bly,Robert W.
TI  - The copywriter's handbook: a step-by-step guide to writing copy that sells 
SN  - 9780805078046 (pbk.) :
AV  - HF5825 .B55 2006
U1  - 808.066 BLY 
PY  - 2006///
CY  - New York, London
PB  - Owl, Turnaround [distributor]
KW  - Advertising copy
KW  - Business writing
KW  - Literature
KW  - eflch
N1  - Includes bibliographical references and index
N2  - This is a guide for anyone who writes or approves copy, as it reveals dozens of copywriting techniques. This edition has been revised to include information for mastering copywriting in the Internet era, including advice on Web and e-mail based copywriting, and multimedia presentations
ER  -