Bly, Robert W. <br/><br/>
The copywriter's handbook :  a step-by-step guide to writing copy that sells / 
Robert W. Bly. 
 - New York :  London :  Owl ;  Turnaround [distributor],  2006. 
 - 416 p. ;  21 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This is a guide for anyone who writes or approves copy, as it reveals dozens of copywriting techniques. This edition has been revised to include information for mastering copywriting in the Internet era, including advice on Web and e-mail based copywriting, and multimedia presentations. 
<br/><br/><label>ISBN: </label>9780805078046 (pbk.) :  10.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>Business writing.<br/>Literature.
<br/><br/><label>LC Class. No.: </label>HF5825  / .B55 2006 
<br/><br/><label>Dewey Class. No.: </label>808.066 BLY