TY  - BOOK
AU  - Posner,Harriet
TI  - Marketing fashion: strategy, branding and promotion 
SN  - 9781780675664 (pbk.) :
AV  - HD9940.A2 
U1  - 746.9206 POS 
PY  - 2015///
CY  - London
PB  - Laurence King Publishing
KW  - Fashion merchandising
KW  - Case studies
KW  - Beauty and Fashion
KW  - ukslc
N1  - Previous edition: 2011; Includes bibliographical references and index
N2  - 'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry
ER  -