TY  - BOOK
AU  - Wang,Shaoqiang
TI  - Big brand theory
SN  - 9781584234456 (hbk.) :
AV  - HF5415.1255 
U1  - 658.827 BIG 
PY  - 2011///
CY  - Berkeley, Calif.
PB  - Gingko
KW  - Branding (Marketing)
KW  - Business and Management
KW  - eflch
N1  - Includes index
N2  - 'Big Brand Theory' presents a discriminating selection of the highest-profile and most intelligent branding campaigns, and serves as an invaluable resource for those wishing to understand the key elements of building brand awareness
ER  -