TY  - BOOK
AU  - Mauborgne,Renée
AU  - Kim,W.Chan
TI  - Blue ocean shift: beyond competing : proven steps to inspire confidence and seize new growth 
SN  - 9781509832163 (hbk.) :
AV  - HF5415.13 
U1  - 658.802 KIM 
PY  - 2017///
CY  - London
PB  - Macmillan
KW  - Marketing
KW  - Management
KW  - Market segmentation
KW  - Business and Management
KW  - ukslc
N2  - Drawing on more than a decade of work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space
ER  -