Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth /
Renee Mauborgne, W. Chan Kim.
- London : Macmillan, 2017.
- 320 pages ; 24 cm
Drawing on more than a decade of work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space.
9781509832163 (hbk.) : £20.00 Đ16.99
Marketing--Management. Market segmentation. Business and Management.