TY  - BOOK
AU  - Holland,Gwyneth
AU  - Jones,Rae
TI  - Fashion trend forecasting
SN  - 9781786270580 (pbk.) :
AV  - TT515 
U1  - 391 HOL 
PY  - 2017///
CY  - London
PB  - Laurence King Publishing
KW  - Fashion
KW  - Forecasting
KW  - Fashion design
KW  - Beauty and Fashion
KW  - ukslc
N1  - Includes bibliographical references and index
N2  - An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practising trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike
ER  -