Holland, Gwyneth,

Fashion trend forecasting / Gwyneth Holland, Rae Jones. - London : Laurence King Publishing, 2017. - 160 pages : illustrations (black and white, and colour) ; 25 cm

Includes bibliographical references and index.

An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practising trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.

9781786270580 (pbk.) : £17.99


Fashion--Forecasting.
Fashion design.
Beauty and Fashion.

TT515

391 HOL