TY  - BOOK
AU  - Allocca,Kevin
TI  - Videocracy: how YouTube is changing the world...with double rainbows, singing foxes, and other trends we can't stop watching 
SN  - 9781408880272 (pbk.) :
AV  - HM742 
U1  - 303.4833 BUR 
PY  - 2018///
CY  - London
PB  - Bloomsbury
KW  - YouTube (Electronic resource)
KW  - Internet videos
KW  - Social aspects
KW  - Information society
KW  - Popular culture
KW  - Media Studies
KW  - ukslc
N1  - Includes bibliographical references and index
N2  - A rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, 'Gangnam Style', the 'Bed Intruder' song, an ASAPscience explainer, Rebecca Black's 'Friday' or the 'Evolution of Dance', Kevin Allocca's 'Videocracy' reveals how these beloved videos and famous trends - and many more - came to be and why they mean more than you might think
ER  -