Allocca, Kevin, <br/><br/>
Videocracy :  how YouTube is changing the world...with double rainbows, singing foxes, and other trends we can't stop watching / 
Kevin Allocca. 
 - London :  Bloomsbury,  2018. 
 - xv, 335 pages :  illustrations (black and white) ;  22 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> A rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, 'Gangnam Style', the 'Bed Intruder' song, an ASAPscience explainer, Rebecca Black's 'Friday' or the 'Evolution of Dance', Kevin Allocca's 'Videocracy' reveals how these beloved videos and famous trends - and many more - came to be and why they mean more than you might think. 
<br/><br/><label>ISBN: </label>9781408880272 (pbk.) :  £12.99  No price 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>YouTube (Electronic resource)
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet videos--Social aspects.<br/>Information society.<br/>Popular culture.<br/>Media Studies.
<br/><br/><label>LC Class. No.: </label>HM742 
<br/><br/><label>Dewey Class. No.: </label>303.4833 BUR