TY  - BOOK
AU  - Scott,David Meerman
TI  - The new rules of marketing and PR: how to use social media, new releases, online video, and viral marketing to reach buyers directly 
SN  - 9780470547816 (pbk.) :
AV  - HF5415.1265 .S36 2010
U1  - 658.872 22
PY  - 2010///
CY  - Hoboken, N.J., Chichester
PB  - Wiley, John Wiley [distributor]
KW  - Internet marketing
KW  - Public relations
KW  - Business and Management
KW  - eflch
N1  - Previous ed.: 2007; Includes index
N2  - Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing
ER  -