Machine, platform, crowd : harnessing the digital revolution /
Andrew McAfee and Erik Brynjolfsson.
- New York : W.W. Norton and Company, 2017.
- 416 pages ; 25 cm
We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than those from corporate research laboratories. Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd.
9780393254297 (hbk.) : £22.99
Information technology--Economic aspects. Information technology--Social aspects. Economic development--Technological innovations. Media Studies.