McAfee, Andrew,

Machine, platform, crowd : harnessing the digital revolution / Andrew McAfee and Erik Brynjolfsson. - New York : W.W. Norton and Company, 2017. - 416 pages ; 25 cm

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than those from corporate research laboratories. Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd.

9780393254297 (hbk.) : £22.99


Information technology--Economic aspects.
Information technology--Social aspects.
Economic development--Technological innovations.
Media Studies.

HC79.I55 / M3668 2017

303.483 MCA