TY  - BOOK
AU  - Higham,William
TI  - The next big thing : :  spotting and forecasting consumer trends for profit / 
SN  - 9780749454500
U1  - 658.8342 HIG 
PY  - 2009///
CY  - London : 
PB  -  Kogan Page, 
KW  - Consumer behavior
KW  - New products
KW  - Sales forecasting
N1  - Includes bibliographical references and index
ER  -