TY  - BOOK
AU  - Segall,Ken
TI  - Insanely simple: the obsession that drives Apple's success 
SN  - 9781591844839 (hbk.) :
AV  - HD53 .S44 2012
U1  - 658.4094 SEG 
PY  - 2012///
CY  - New York, London
PB  - Portfolio/Penguin
KW  - Jobs, Steve,
KW  - Apple Computer, Inc
KW  - Creative ability in business
KW  - Marketing
KW  - Business and Management
KW  - eflch
N1  - Includes index
ER  -