Segall, Ken. <br/><br/>
Insanely simple :  the obsession that drives Apple's success / 
Ken Segall. 
 - New York ;  London :  Portfolio/Penguin,  2012. 
 - xi, 225 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781591844839 (hbk.) :  No price 
<br/><br/><label>Subjects--Personal Names: </label><br/>Jobs, Steve, 1955-2011. 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Apple Computer, Inc.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in business.<br/>Marketing.<br/>Business and Management.
<br/><br/><label>LC Class. No.: </label>HD53  / .S44 2012 
<br/><br/><label>Dewey Class. No.: </label>658.4094 SEG