TY  - BOOK
AU  - Collins,Tim
TI  - 100 ways to create a great ad
SN  - 9781780671680 (pbk.) :
AV  - HF5823 
U1  - 659.1 COL 
PY  - 2014///
CY  - London
PB  - Laurence King Publishing
KW  - Advertising
KW  - Business and Management
KW  - ukslc
N1  - Includes index
N2  - This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas
ER  -