100 ways to create a great ad /
One hundred ways to create a great ad Hundred ways to create a great ad
Tim Collins.
- London : Laurence King Publishing, 2014.
- 208 pages : illustrations (black and white, and colour) ; 26 cm
Includes index.
This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas.