TY  - BOOK
AU  - Mason,Henry
AU  - Mattin,David
AU  - Luthy,Maxwell
AU  - Dumitrescu,Delia
TI  - Beat accelerating customer expectations with trend-driven innovation
SN  - 1119076315 (pbk.) :
U1  - 658.812 MAS 
PY  - 2015///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Customer relations
N1  - Includes bibliographical references and index
ER  -