TY  - BOOK
AU  - Grant,John
TI  - The brand innovation manifesto: how to build brands, redefine markets and defy conventions 
SN  - 0470027517 (hbk) :
AV  - HD69.B7 
U1  - 658.827 GRA 
PY  - 2006///
CY  - Chichester
PB  - John Wiley
KW  - Consumer behavior
KW  - Brand name products
KW  - Social aspects
KW  - Psychological aspects
KW  - Marketing
KW  - Lifestyles
KW  - Economic aspects
N1  - Includes bibliographical references and index
ER  -