Grant, John,  1964- <br/><br/>
The brand innovation manifesto :  how to build brands, redefine markets and defy conventions / 
John Grant. 
 - Chichester :  John Wiley,  c2006. 
 - xvii, 310 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0470027517 (hbk) :  24.99 9780470027516 (hbk) :  24.99 
<br/><br/><label>LCCN: </label>2006005380 
<br/><br/><label>Nat. Bib. No.: </label>GBA750148  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>0470027517  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Brand name products--Social aspects.<br/>Brand name products--Psychological aspects.<br/>Brand name products--Marketing.<br/>Lifestyles--Economic aspects.
<br/><br/><label>LC Class. No.: </label>HD69.B7 
<br/><br/><label>Dewey Class. No.: </label>658.827 GRA