Sicard, Marie-Claude, Luxury, lies and marketing : shattering the illusions of the luxury brand / by Marie-Claude Sicard ; translated by Trevor Cribben Merill. - xxiii, 190 pages : illustrations (black and white) ; 23 cm Translated from the French. Includes bibliographical references and index. ISBN: 1137264683 (hbk.) : £24.99 9781137264688 (hbk.) : £24.99 Subjects--Topical Terms: Luxuries--Social aspects.Luxuries--Trademarks.Luxuries--Marketing. Dewey Class. No.: 338.47 SIC