TY  - BOOK
AU  - Willmott,Michael
TI  - Citizen brands: putting society at the heart of your business 
SN  - 0470853581
U1  - 658.82 WIL 
PY  - 2003///
CY  - Chichester
PB  - Wiley
KW  - Product management
KW  - Marketing
KW  - Branding
KW  - Consumer behaviour
N1  - Originally published: 2001; Includes bibliographical references and index
ER  -