TY - BOOK AU - Trevino Gomez,Cihuaxochitl Mainoel ED - Ravensbourne College of Design and Communication TI - Interactive television in the U.K: a view of the past , present and the future PY - 2004/// CY - Chislehurst PB - Ravensbourne KW - Dissertation N1 - Mutual action and two way communication is described as part of the development of television in Britain since its first launch, a vital and ongoing connection between producers and audience. From its beginnings, television's aim to entertain, inform and educate has created interaction with its audience at different levels, bringing certain kinds of experiences according to the technology and broadcasting language of the moment; MA dissertation: Interactive Digital Media ER -