TY - BOOK AU - Kai,Chadi ED - Ravensbourne College of Design and Communication TI - Creativity limits in interactive television PY - 2004/// CY - Chislehurst PB - Ravensbourne KW - Dissertation N1 - The outline of the research is communicating the integration of the new technology Interactive Television (iTV) within the television system. The study is drawing an investigation setting out a spot light on the obstacles which took place between the iTV's structure and the television set. In clarifying how the television set did not absorb accurately the new technology, this has led many limitations found within as interactive application. On the other hand the research is defining how iTV has enhanced the programs' content and offered the audience interactivity and entertainment through its unlimited ideas and concepts, therefore giving the television a new outlook; MA dissertation: Interactive Digital Media ER -