TY  - BOOK
AU  - Hung,H.Y
ED  - Ravensbourne College of Design and Communication
TI  - Farmer Brown's journal: a social experiment of conducting glocalisation strategy in the online environment
PY  - 2006///
CY  - Chislehurst
PB  - Ravensbourne College
KW  - Dissertation
N1  - MA dissertation: Networked Media Environments; Farmer Brown's journal, works as an online community aimed at the reconnection of a long lost relationship between local producers and consumer. It is hoped that through the interactions enabled by networked technology, a direct connection can be recreated. The ultimate goal of this project is to shrink the food supply chain and shift the power of supermarkets to local producers; Includes CD Rom
ER  -