TY  - BOOK
AU  - Hwang,Seong Min
ED  - Ravensbourne College of Design and Communication
TI  - Emotion factors are now the key to portable music player's success
PY  - 2007///
CY  - Chislehurst
PB  - Ravensbourne College
KW  - Consumer electronics
KW  - Product design
KW  - MP3 players
KW  - Consumer behaviour
KW  - Dissertation
N1  - Advanced technology and the ever-increasing consumer expectations have brought the competition among digital products to the next level. Over the last decade this focus on product design has shifted from function-driven to user-centered. This dissertation explores why emotion factors have been the key emphasis in the product design area nowadays and how these factors have influenced the portable music player market. It intends to use the portable music player as a reference model to provide a better understanding of how the importance of emotion factors affected other portable digital devices of today; MA dissertation: Interactive Digital Media
ER  -