TY  - BOOK
AU  - Pine,B.Joseph
AU  - Gilmore,James H.
TI  - The experience economy: work is theatre & every business a stage 
SN  - 0875848192
U1  - 658.5 PIN 
PY  - 1999///
CY  - Boston
PB  - Harvard Business School Press
KW  - Product management
KW  - Product introduction
KW  - Relationship marketing
KW  - Consumer behaviour
N1  - Includes index
ER  -