Pine, B. Joseph. The experience economy : work is theatre & every business a stage / by B. Joseph Pine II - Boston : Harvard Business School Press, 1999 - 254 p ill.[some b/w]; 24 cm. Includes index. ISBN: 0875848192 Subjects--Topical Terms: Product managementProduct introductionRelationship marketingConsumer behaviour Dewey Class. No.: 658.5 PIN