TY  - BOOK
AU  - Little,JR
TI  - Listening brands: hoe data is rewriting the rules of branding
SN  - 9781619613645
U1  - 659.134 LIT 
PY  - 2015///
CY  - Nulkaba
PB  - Lioncrest Publishing
KW  - Social media
KW  - Branding
KW  - Consumerism
KW  - Marketing
ER  -