TY  - BOOK
AU  - Heskett,John
TI  - Toothpicks and logos: design in everyday life 
SN  - 0192804448
U1  - 745.201 HES 
PY  - 2003///
CY  - Oxford
PB  - Oxford University Press
KW  - Branding
KW  - Design history
KW  - Product development
KW  - Industrial design
N1  - Includes index and further reading
ER  -