TY - BOOK AU - Pinkhasov,Misha AU - Nair,Rachna Joshi TI - Real luxury: how luxury brands can create value for the long term SN - 9781137395566 U1 - 338.47 PIN PY - 2014///] CY - Basingstoke PB - Palgrave Macmillan KW - Luxury goods industry KW - Luxuries KW - Brand name products ER -