TY - BOOK AU - Jackson,Daniel M. AU - Fulberg,Paul TI - Sonic branding: an introduction SN - 1403905193 (hbk.) : AV - HF6161.B4 J3 2003 U1 - 659.14 JAC PY - 2003/// CY - Basingstoke PB - Palgrave Macmillan KW - Advertising KW - Brand name products KW - Music in advertising N1 - Includes index; Includes bibliographical references (p. 173-174) and index ER -