TY  - BOOK
AU  - Sutherland,Max
AU  - Sylvester,Alice K.
TI  - Advertising and the mind of the consumer: what works, what doesn't and why 
SN  - 0749429771
U1  - 659.1019 SUT 
PY  - 2000///
CY  - London
PB  - Kogan Page
KW  - Advertising
KW  - Psychology
KW  - Consumer behaviour
N1  - Includes tables; Includes acknowledgments, index
ER  -