Sutherland, Max. <br/><br/>
Advertising and the mind of the consumer :  what works, what doesn't and why / 
by Max Sutherland 
 - London :  Kogan Page,  2000 
 - 326p.  ill. [chiefly b/w];  24 cm. 
<br/><br/> Includes tables 
<br/><br/>Includes acknowledgments, index 
<br/><br/><label>ISBN: </label>0749429771 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Psychology<br/>Consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>659.1019 SUT