TY  - BOOK
AU  - Baer,Jay
TI  - Youtility: why smart marketing is about help not hype 
SN  - 1591846668 (hbk.) :
U1  - 658.8 23
PY  - 2014///
CY  - New York
PB  - Portfolio
KW  - Internet marketing
KW  - Social media
KW  - Economic aspects
KW  - Marketing
KW  - Blogs
KW  - Customer relations
KW  - Consumer education
N1  - Includes bibliographical references and index
ER  -