TY  - BOOK
AU  - Chipchase,Jan
AU  - Steinhardt,Simon
TI  - Hidden in plain sight: how to create extraordinary products for tomorrow's customers 
SN  - 0062125699 (hardback) :
AV  - HF5415.153 .C45 2013
U1  - 658.575 23
PY  - 2013///]
CY  - New York
PB  - HarperCollins
KW  - Product design
KW  - New products
KW  - Consumers' preferences
ER  -