McDowell, Walter. <br/><br/>
Branding TV :  principles and practices / 
Walter McDowell, Alan Batten. 
 - 2nd ed. 
 - Oxford :  Focal,  2005. 
 - 213 p. 
<br/><br/> Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999. 
<br/><br/><label>ISBN: </label>0240807537 (pbk.) :  £27.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television broadcasting<br/>Branding<br/>Corporate image<br/>Television companies
<br/><br/><label>Dewey Class. No.: </label>384.551 MCD