TY  - BOOK
AU  - Hart,Susannah
AU  - Murphy,John M.
TI  - Brands: the new wealth creators 
SN  - 0333659090
U1  - 658.82 HAR 
PY  - 1997///
CY  - Basingstoke
PB  - Macmillan
KW  - Trademarks
KW  - Branding
KW  - Intellectual property
KW  - Package design
KW  - Product development
N1  - Includes index
ER  -