Brands :  the new wealth creators / 
by Susannah Hart [editor] 
 - Basingstoke :  Macmillan,  1997 
 - 256p.;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0333659090 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Trademarks<br/>Branding<br/>Intellectual property<br/>Package design<br/>Product development
<br/><br/><label>Dewey Class. No.: </label>658.82 HAR