TY  - BOOK
AU  - McCracken,Grant David
TI  - Flock and flow: predicting and managing change in a dynamic marketplace 
SN  - 0253347599 (cloth : alk. paper) :
AV  - HF5415.13 .M36915 2006
U1  - 658.8 22
PY  - 2006///
CY  - Bloomington
PB  - Indiana University Press
KW  - Marketing
KW  - Management
KW  - Consumers' preferences
KW  - Forecasting
KW  - New products
KW  - Brand name products
KW  - Business forecasting
N1  - Includes bibliographical references (p. [159]-175) and index
ER  -