McCracken, Grant David,  1951- <br/><br/>
Flock and flow :  predicting and managing change in a dynamic marketplace / 
Grant McCracken. 
 - Bloomington :  Indiana University Press,  c2006. 
 - xii, 185 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [159]-175) and index. 
<br/><br/><label>ISBN: </label>0253347599 (cloth : alk. paper) : 9780253347596 (cloth : alk. paper) : 
<br/><br/><label>LCCN: </label>2006005243 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Consumers' preferences--Forecasting.<br/>New products.<br/>Brand name products.<br/>Business forecasting.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M36915 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8