TY  - BOOK
AU  - Heath,Chip
AU  - Heath,Dan
TI  - Made to stick: why some ideas take hold and others come unstuck 
SN  - 9780099505693
U1  - 302.2 
PY  - 2008///
CY  - London
PB  - Arrow Books
KW  - Creativity
KW  - Popular psychology
KW  - Ideas
ER  -