Heath, Chip. <br/><br/>
Made to stick :  why some ideas take hold and others come unstuck / 
Chip Heath & Dan Heath. 
 - London :  Arrow Books ,  2008. 
 - 323 p. ;  20 cm. 
<br/><br/><label>ISBN: </label>9780099505693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creativity<br/>Popular psychology<br/>Ideas
<br/><br/><label>Dewey Class. No.: </label>302.2