TY  - BOOK
AU  - Neumeier,Marty
TI  - The brand gap: how to bridge the distance between business strategy and design : a whiteboard overview 
SN  - 0321348109
U1  - 658.82 NEU 
PY  - 2006///
CY  - Berkeley
PB  - New Riders
KW  - Product development
KW  - Branding
KW  - Internet markets
KW  - Marketing
N1  - Include diagrams; Includes acknowledgements, index, glossary
ER  -