Neumeier, Marty. <br/><br/>
The brand gap :  how to bridge the distance between business strategy and design : a whiteboard overview / 
by Marty Neumeier. 
 - Berkeley :  New Riders,  2006 
 - 194 p.  ill. [chiefly b/w];  21 cm. 
<br/><br/> Include diagrams 
<br/><br/>Includes acknowledgements, index, glossary 
<br/><br/><label>ISBN: </label>0321348109 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product development<br/>Branding<br/>Internet markets<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.82 NEU