TY - BOOK AU - Wheeler,Alina TI - Designing brand identity: a complete guide to creating, building, and maintaining strong brands SN - 0471746843 U1 - 659.134 WHE PY - 2006/// CY - Hoboken PB - Wiley KW - Branding KW - Marketing KW - Trademarks KW - Corporate identity KW - Advertising N1 - Includes bibliography, index ER -